SEO Fundamentals test expansion

The SEO fundamentals test has expanded to cover even more checkpoints!

• Missing title – pages must have a title defined
• Duplicate title – pages must have unique titles
• Missing meta description – pages must have a meta description
• Duplicate meta description – pages must have unique meta descriptions
• Long meta description – pages with a meta description that is too long (over 155 characters)
• Empty headings – headings (H1, H2 etc) that contain no text, including alternative text
• Missing alternative text – images with no alternative text
• Weak alternative text – images with alternative text that is not descriptive or useful
• Captions – sufficiently large images should consider having captions
• Empty anchor text – links should always contain some text, e.g. alternative text
• Generic anchor text – links should avoid using generic anchor text, e.g. “Read more”, or specify a unique title attribute where this is necessary
• Long anchor text – links should not contain overly long anchor text (over 60 characters)