Glossary

• Alternative text
• Analytics
• Backlinks
• Bounce rate
• Cascading Style Sheets (CSS)
• Competitor
• Computed source
• Content Management System
• Favicon
• Heading
• HTTP status code
• Inspector
• Invisible text
• Keyword
• Link building
• Link rot
• Links to fragments of a page
• Metadata
• Page title
• Perfectionist fallacy
• Redirection
• Score
• Search campaign
• Summary score
• URL
• User roles
• Website permissions